The primary purpose of any marketing strategy is to deliver a message to the consumer. The message is usually meant to promote a product. In the Real Estate business, our products are the properties that owners have listed with us in the hopes of getting them sold.

It does not only take real estate knowledge to sell a property but also a great deal of creativity and marketing professionalism. It’s well known that there are no “bad homes,” only a lack of advertising. AmeriHomes Realty will provide highest level of marketing in the real estate industry to present a property the way it needs to be presented to a potential buyer.

Everybody knows that if the product is overpriced from the beginning, it will not get any attention from the consumer. That is why preparing a Comparative Market Analysis (CMA) in today’s market is an important tool that AmeriHomes Realty uses to help the homeowner sell the home faster and earn the highest possible price. A good CMA will take recent sales, pending sales and current listings that are within the same neighborhood and have similar characteristics to the subject property into account.

Professional-looking photos help sell real estate faster! The right high-quality pictures can reach out and grab buyers’ attention. If you want your home to stand out among the rest, you are going to need to make the property as attractive as possible. Every time AmeriHomes Realty introduces a new property to the market, it hires a professional photographer that takes amazing pictures of the house. These photos allow us to get buyers interested in your home before they ever see it in person, increasing your chances of selling your house quickly.

Words are our primary source of communication. They trigger our emotions and are the defining factor in most of our decisions, especially on the internet or other printed media. When we describe a property, one of our major goals is to create the greatest impact on the audience. All notes, comments, and technical descriptions of the property taken by AmeriHomes Realty sales people in the house are submitted to the professional advertising copywriter that AmeriHomes Realty hires for writing ad text for various marketing instruments. Advertisement text, in particular, holds the key to making or breaking a sale.

According to statistics provided by National Association of Realtors® Profile of Home Buyers and Sellers, 80% of homebuyers begin their first search for a new home using the Internet. By advertising on the Web, AmeriHomes Realty reaches more qualified potential real estate customers, who are already in the right mindset, and are ready to proceed with a real estate purchase.

Every one of NYC’s five boroughs has its own major local newspaper, and because New York City has strong ethnic populations, there are special local newspapers available in their languages. When shopping for a new or a larger home, people look for advertising in a local paper, especially if they wish to remain in the same area where they live. The AmeriHomes Realty marketing team is working closely with a number of ethnic newspapers to advertise newly listed properties to such markets, as well as with English-language newspapers.

Monthly advertisement in task-specific, glossy, full color Real Estate magazines, allows AmeriHomes Realty to target a particular audience. Many of those “homes for sale” magazines are free, published monthly, and distributed throughout the New York Metro area in high volume. The “Shelf life” of such magazines is longer than that of newspapers. AmeriHomes Realty has been advertising in these magazines for a long time, occupying pages of space. Thanks to that presence, we have earned recognition from our readers.

Most bulk mailings end up in the trash before they are ever opened. Post cards, at least, have the benefit of being noticed, and why not take advantage of it. Within 10 days of the property being offered to the market, AmeriHomes Realty targets local residents within the same neighborhood with a “Just Listed” postcard. It is a full-color postcard that has multiple photos and includes property details. The same card is used as an invitation to an Open House as well. Real Estate Newsletters with current AmeriHomes Realty listings are also mailed to a private list of Brooklyn and Staten Island residents.

Holding a property open for a few hours on the weekend gives the home owner and the listing agent an opportunity to gauge the reaction of prospective buyers to the appearance and amenities of the property. Holding a broker’s open house, usually during the week, provides an opportunity for AmeriHomes Realty to point out any special features of the home to other agents. The times and dates of both public and broker’s open houses are widely advertised in local newspapers and on the Internet.

No matter what it takes—print media, Internet, or TV—we are committed to giving your property its best exposure! The right approach in advertisement combined with professionalism of our dedicated team is the key strategy toward a successful sale.

Promote & Sell Listing Program™ is the foundation of the AmeriHomes Realty, the basis for all our philosophies and practices, and the cornerstone of our relationship with our clients.

Each of NYC’s Boroughs is made up of diverse neighborhoods with different real estate trends. We know it’s too difficult for one agent to know all the boroughs well, so we divided each borough into territories and delegated responsibility for each territory to a single agent. We've created a system that allows agents with expert knowledge of a specific neighborhood to provide critical real estate information that benefits the seller, the buyer and the community at large.

Delving deep into the heart of a neighborhood, our agents develop long-lasting, trusting relationships with property owners, making them a valuable resource when the decision to sell is made. At the same time, the agents' expertise and neighborhood property inventory allow them to be a valuable resource for area property buyers as well.

Expert knowledge and trusting relationships are just a few of the benefits our clients and customers can expect to receive from AmeriHomes Realty unique Promote & Sell Listing Program™.

80-85% of home buyers begin their search online, so it's important to have plenty of web exposure for your home.
The AmeriHomes Realty maintains a large online marketing plan for all listings it represents.
Our listings submeeted in the following internet resources:

	AND MORE!